Google trends (May 26th) would suggest that Bros Icing Bros was nothing before April and now it’s quite the search term (we’re still in the top 10 results until bigger sites mention it). On a personal level, I pulled off an icing and a block in the span of 15 seconds on Saturday and got to see two bros take a knee and chug. Oh the Sweet Life. Momma told me adulthood would be like this.
It’s the first home game this fall and you’re tailgating with family and friends. You’ve had a few beers, a few appetizers, and you’ve reflected on the promise of a new season. It’s time to start grilling some hamburgers and really get going. You lift up the lid to the grill and instead of charcoal you find a Smirnoff Ice staring you down. Bro, you’ve just been iced. Get down on one knee and chug that silly bottle of malt beverage.
It seems that Bros Icing Bros is the fastest growing drinking game/prank/internet fad out there. As such, you should expect to be assaulted with an Ice while setting up your tent at 8am on gameday. Per the official site:
“Bro’s might ask… what’s the fun in that? Well it’s all about creativity. Planting an ice in a discrete location where your bro might not know where it is. For example… one of my bro’s gave an ice to a bartender and asked him to hold onto it until his other bro showed up. Bro 1 asks Bro 2 if he wants a beer. The bartender then presents Bro 2 with the ice. An instant chant of “you got iced” precedes and Bro 2 chugs the ice on the spot. The best part of the game is that you can ice anyone in on the game at any moment in any place. Bro’s have been iced in restaurants, walking down the street, and at completely inappropriate times, which makes the game all the better.
Now there are some simple rules to the game:
1.)You cannot refuse an ice. If you refuse to drink the ice you are instantly excommunicated and shunned, and thus can never ice another bro or be iced.
2.)If you are iced by a fellow bro you can ice block. When presented w/ an ice, you pull out an ice of your own and reverse the ice on your bro. The ultimate ice insult.”
In reality, tailgating is about the most convenient place to be Iced. Drinking laws are relaxed, you’ve luckily secured a safe driving situation, and you don’t have any major responsibilities. Finding a Smirnoff ice in a cereal box one morning, in your office desk drawer, or just before exercising are much worse fates. Bros Icing Bros is rumored to have started in South Carolina and even taken place in offices at Goldman Sachs. When practiced with a dash of creativity, I fully support the movement. Consider yourself on notice.