AskMen.com has an article on tips for all aspects of owning a flask. This is a pretty helpful article but I do disagree with them on some points
1. Where to Stash Your Flask
AskMen says: Inside jacket pocket, trouser pocket, or inside boots.
Drunken Tailgate says: This may work for day to day life but entering college stadiums often requires more extreme measures. The boots will still work, but I suggest placing the flask inside the waistband of your boxers in the front or back and then making sure to cleanly tuck your shirt in. You’re more likely to get a “lift your shirt up” order than an “untuck your shirt”.
2. What to Put in a Flask?
AskMen says: Whiskey because it can be taken as a shot or mixed with a variety of drinks
Drunken Tailgate says: We agree. Though if you can’t handle it, gin or vodka goes with a souvenir cup of Sprite
3. How Often Do You Empty the Contents?
AskMen says: A week
Drunken Tailgate says: We’re guilty of finishing off a flask that’s been full for a month so we may not the best person to ask.
4. How Do You Clean a Flask?
AskMen says: “It’s as simple as this: rinse it out with hot water when you get home, leave the cap off and let it dry overnight. Never use soap because you’ll never get the residue out of the flask completely, and this will affect the taste of the liquor. Rinse it with a little lemon juice occasionally, if you are changing the type of booze you carry.”
Drunken Tailgate says: agreed
5. When to Use a Flask
AskMen says: Games and Cookouts but not Weddings
Drunken Tailgate says: Everywhere you damn well please other than the courthouse or while driving. Once you’ve filled up the flask you’ve accepted a certain level of being a drunk and the consequences.
6. Who to Share it With
AskMen says: Only people you’re sleeping with
Drunken Tailgate says: Avoid the problem. Buy someone a cheap flask and remind them to fill it up. There’s really no better way to be a friend and run a tailgate then to help those who can’t help themselves.
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7×7 has written an article about stocking a 
